Wednesday, 5 March 2014
#AusOpen2014 by Jess Ivers
The Australian Open is a little bit like a roller-coaster ride. You buckle up and climb steadily as the anticipation grows. Then you reach the top, there’s a moment where you hold your breath before dropping down with no control over what is about to happen next. Then before you know it, it’s all over. And you let out one big sigh, look at the person beside you and smile. Working at the Australian Open is an experience like no other. I thought I’d seen it all working in NRL but this is a whole new ball game (literally). There’s months of planning that goes into a two week event. For those of you who might be wondering, there’s plenty that goes on during the year in preparation for the next tournament. The 2014 tournament was my second Australian Open working in our social media team. It is super hard work but so rewarding and bucket loads of fun. In the lead up to the AO, I ran the social media accounts for the Brisbane International, a week long event held at Pat Rafter Arena. To say this was good preparation for the summer of tennis is an understatement! And what an exciting week it was. Roger Federer played for the very first time in Brisbane, bringing a whole new experience to the event. His popularity showed with record crowds attending the tournament. In the lead up to the tournament, Roger’s Twitter account had reached over one million fans and his engagement with the Brisbane International account was well received by yours truly.